Research on the Training Mode of Comprehensive Competitiveness of Applied University Talents Based on Employment Orientation

Abstract

Abstract

This study explores the development of an employment-oriented comprehensive competitiveness cultivation model within application-oriented universities, with the primary objective of identifying pivotal factors that augment graduates’ employability and overall competitive edge. Drawing data from the National Education Statistics Database, university and employer surveys, and extant academic literature, the research employs a mixed-methods approach. Quantitative techniques, including descriptive statistics, regression analysis, factor analysis, and cluster analysis, are complemented by qualitative methods such as content analysis, interviews, and SWOT analysis. Descriptive statistics delineate average enrollment, graduation rates, employment rates, salaries, and internship durations. Regression analysis reveals that graduation rates, average salaries, and internship durations significantly predict employment rates. Factor analysis uncovers underlying determinants of competitiveness, while cluster analysis categorizes universities based on shared characteristics. Qualitative insights underscore the critical roles of curriculum relevance, internship quality, soft skills development, industry collaboration, and career guidance. The SWOT analysis elucidates internal strengths and weaknesses alongside external opportunities and threats. These integrated findings propose a comprehensive framework to enhance the holistic competitiveness of graduates in application-oriented universities, addressing the multifaceted challenges in this domain.