Research on the Strategy of Integrating Wuzhen Bamboo Weaving Intangible Cultural Heritage into Rural Tourism Industry Oriented to Common Prosperity

Abstract

The rural tourism industry is a unique local sector, which plays a significant role in the development of rural production and livelihoods. Against the backdrop of common prosperity, the rural tourism industry is constantly evolving, with increasing demands for specialization. Therefore, this research focuses on strategies for integrating Wuzhen bamboo weaving intangible cultural heritage into the rural tourism industry oriented towards common prosperity. This study clarifies the overview of Wuzhen bamboo weaving intangible cultural heritage and the development of the rural tourism industry, analyzes the integration of intangible cultural heritage with rural tourism, and proposes strategies from four aspects: deepening the cultural excavation and inheritance of bamboo weaving intangible cultural heritage, innovating its development and promotion of tourism products, enhancing the integration of bamboo weaving intangible cultural heritage with rural tourism, and promoting its sustainable development, all oriented towards common prosperity.