A Study on the Changes and Dissemination Strategies of Guangdong Chinese Opera in the Age of Digitization

Abstract

Guangdong Han Opera, with its rich historical and cultural connotations, is facing unprecedented opportunities and challenges in the tide of the digital era. Therefore, the topic of Guangdong Han Opera's change and communication strategy in the digital era is studied. We analyze the history of Guangdong Han Opera and determine the process of introduction, development and prosperity of Han Opera. It also describes the communication strategy of Guangdong Han Opera in the digital era from the aspects of developing Guangdong Han Opera troupes, establishing Guangdong Han Opera digital archives, and utilizing new communication media to promote Guangdong Han Opera. Through the above research, we aim to change the traditional propaganda mode of Han Opera, enrich the content of Han Opera, and provide theoretical support for the propagation and promotion of Guangdong Han Opera.