Research on Logic and Practice of Cross-media Interactive Narrative Design of Ceramic Intangible Cultural Heritage in Jingdezhen

Abstract

Jingdezhen Ceramic Intangible Cultural Heritage (i. e., the intangible cultural heritage related to the production of ceramic products and ceramic art) has various categories, rich connotations and a huge system. Firstly, the article stated the content of Jingdezhen ceramic intangible cultural heritage information and conceived the model of information digital display. Secondly, this paper discusses the purpose of cross-media narrative design of Jingdezhen ceramic intangible heritage and expounds the relationship between the design elements of narrative design, such as "narrative role, narrative props, environment and media", and discusses the design logic of cross-media interactive narrative of ceramic intangible cultural heritage from three dimensions of narrative context, narrative perspective and narrative media. Finally, the article also analyzes some practice cases of cross-media interactive narrative design of Jingdezhen ceramic intangible cultural heritage and summarizes the practice paradigm of narrative. The paper concludes that the display and dissemination of intangible cultural heritage information of Jingdezhen ceramics should not only have scientific authenticity, but also meet the narrative effect and audience experience of sensory immersion and interactive friendliness. Empathy should be established between the narrative subject and the audience to enhance people's conscious identification of the intangible cultural heritage of Jingdezhen ceramics. Thus, the creative transformation and innovative development of ceramic intangible heritage can be better realized.