A study of the Impact of China Chic Visual design on Users Emotional and Aesthetic Perceptions: An integrated Observation of Psychological Reactions and Consumer BehavioA study of the Impact of China Chic Visual design on Users Emotional and Aesthetic Per
Keywords:
Consumer Behaviors, Psychological Reactions, Emotional and Aesthetic Perceptions.Abstract
Background
Chinese culture is a phenomenon that, with an engagement of anthropological and socioeconomic dimensions, gives a unique outlook on the society in which it thrives (Tomasic, 2023). These dimensions have created the need for the people of China to tap into the existing cultural vaults by which they can share their stories with the universe. In recent years, China has experienced the dawn of a different culture, which represents the mindset and, most importantly, mirrors the values of the Chinese people from the modern and the traditional points of view as it integrates the two (Tomasic, 2023). Guochao is getting to China as a wave that the young people have immensely embraced. The immense adoption of Guochao is creating turbulence in the Western market since most Chinese people now opt for brands that celebrate and hold their culture in high regard.
Objective
Results
China Chic visual designs changed people's aesthetic views, according to the study. The study found that China Chic visual designs' spatial context and morphological traits affected customers' emotional and aesthetic perspectives. Also, China Chic visual designs were linked to perceived value, contentment, and consumer aesthetic experience. This correlation is a result of self-personalized interpretation of the China Chic visual designs, which consequently influenced the satisfaction consumers experienced from interacting with the products and the value they perceived of the designs. Additionally, it was found that interaction with the China Chic visual designs influenced consumer behaviors by creating the aspect of the "purchase intention."
The manuscript aimed to examine the impacts of China Chic visual design on users' emotional and aesthetic perceptions from an integrated observation of psychological reactions and consumer behaviors.
