Research on the Design Strategy of Digital Religious Service System in the Post COVID-19 Pandemic Era

Abstract

In light of the challenges posed by the COVID-19 pandemic and China's stringent quarantine measures, personal religious practices have faced significant constraints in China, which has led to a surge in the preference for online prayer. However, there's a noticeable scarcity of user-friendly religious online prayer platforms in the country, leading to subpar digital prayer experiences for believers. To address this, an empirical examination of 43,191 online prayer texts from the Nanputuo Temple website, spanning over a decade, was conducted. Utilizing user-generated content, latent dirichlet allocation, and sentiment analysis, this research elucidates the primary concerns of online worshippers and offers interface design principles and strategies to enhance their digital prayer experience.