"Generation Z" Chinese Youth Subculture Product Design Study

Authors

  • Junxian Feng a:1:{s:5:"en_US";s:89:"Lecturer+ Lecturer+Academy of fine arts+Chengdu Normal University+ Chengdu+ China +611130";}
  • QiHao
  • Jianing Yang
  • YI WU School of International Communication and Arts, Hainan University,Hai Kou570228,Hai kou,China.

Abstract

 

Abstracts:

   "The purpose of this study is to study the development and characteristics of Chinese youth subculture, and to understand the demand pattern of "Generation Z" people for subculture products. The study summarizes the characteristics of Chinese youth subcultures and their audiences through literature research, market research and interviews, and data sorting, and designs products that can be promoted and sold to the Generation Z. Finally, the design results are fed back through market data to raise questions and revise ideas.

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Published

2025-03-26

Issue

Vol. 25 No. 1 (2025)

Section

Articles